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Snacks How to continue to grow Pringles in a Pandemic context

Pringles is one of the biggest brands in our portfolio, with a massive presence in the market for many years.

How to continue to grow Pringles in a Pandemic context

Overview

Pringles is one of the biggest brands in our portfolio, with a massive presence in the market for many years.

In 2021, coming out of a lockdown in Q1, our team had a challenge: How to significantly increase the number of Out-of-Home sales points for the brand? How to use the summer season to recover sales and to work brand visibility across the country?

The team reached out to a partner company that would allow us to reach snack bars all over the country and defined a strong and clear incentive scheme that would benefit all the partners as well as the final consumer.
The result was an outstanding gain of +300 points of sale, a strong recovery of the Out-of-Home channel that was crucial for a massive brand growth in 2021.

Our role

  • Very quick opportunity identification
  • Easy and simple allocation of team resources to an opportunity that could bring revenue for many years
  • Strong definition of an incentive scheme that gave motivation to all partners involved
  • Complete focus of the team to make sure this seasonal opportunity was fully grasped
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