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Christmas How to celebrate Christmas instore

At JMD, Christmas is even more special. It is the time of the year when our chocolate brands shine the most.

How to celebrate Christmas instore

Overview

At JMD, Christmas is even more special. It is the time of the year when our chocolate brands shine the most.

Every year, the stakes are higher, and the challenge is bigger. How to build an enormous Christmas party instore for brands like After Eight, Merci, Baci, Quality Street e Toffifee? In order to help our field team, every October the office team joins in and goes to stores to build our Christmas Visibility campaign.

And every year, our team exceeds the expectations and delivers more space, more impact, more visibility, more sales and more market share gains.

Our role

  • A plan that starts around April to define priorities, targets, materials, strategies
  • A fully dedicated team that makes sure this plan is executed in every detail
  • A sales field team that lives and breathes Christmas execution
  • A motivation to surprise and exceed expectation every year
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