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Founded in 1945, Guloso is the Portuguese leader and specialist in Tomato-based products, of which we highlight pulp, tomato concentrate, ready sauces, ketchup, diced and peeled tomato, constantly innovating through the launch of distinctive products of greater convenience to the consumer.

All of its products are 100% natural and made from fresh tomatoes, with no colourants or preservatives, and containing lycopene, a naturally occurring antioxidant in tomatoes that help to remove toxic substances from the body. Throughout the production process, rigorous controls are carried out which translates into consumer confidence. This confidence has made Guloso the clear leader in the market of Peeled and Chopped tomatoes, just one of the many segments in which it operates.  

As part of its innovation strategy, Guloso underwent a rebranding in 2008, with the objective of modernizing the brand while maintaining a connection with its longstanding values: quality, experience and know-how.


Guloso sets a benchmark for convenience, savings and quality.

It has been present in the Portuguese market for a long time, holding an important position both on the Continent and in the Islands, in the retail and wholesale channels.



Guloso has a wide range of products, covering various categories of tomato products: Pulped, Peeled and Chopped Tomatoes; ready to use sauces; tomato purées; ketchup and others. All these products are made with 100% natural ingredients, without colourants or preservatives.

Tomato Pulp and Passatas

Guloso’s Pulp is made from peeled and seedless natural ripe tomatoes, perfect to add consistency and flavor to your cooking and is an ideal product for making stews and dishes in the oven.

Peeled and Chopped Tomatoes

It adds a unique flavor to your recipes while preserving all the benfits of fresh tomato. It is preserved in tomato sauce and, just like peeled tomato, diced tomato is the perfect and most practical replacement for fresh tomato. It is ideal for all types of recipes, especially the whipped ones. Now in a new and innovative format fresh&natural, safe, convenient, easy to transport/store and open- Tetra Recart.

Tomato Purées

Tinned or in tubes, Guloso tomato purée is ideal for adding flavour and consistency to your dishes.


Ideal for quick meals, the Guloso Ketchup gives the final twist to your dishes.

Ready to Use

The Guloso’s Ready to Use Sauces are made from homemade recipes and are the ideal base for the most diverse dishes, such as pasta, pizza, “Francesinha” and meat pies.


The Guloso Dried Tomato, preserved in sunflower oil and flavored with delicious capers and garlic is very versatile in terms of culinary uses serving as a prominent element in pasta, salads and as pâté in delicious bruchetas.