Brands » Confectionery » Werther's

Werther's Original

Get to know the real caramels even better at:  www.werthers-original.com/
…and enjoy it’s quality!

A long time ago, in a little European village called Werther, a pastry chef by the name of Gustav Nebel created this refined caramel.

Made using carefully selected ingredients – butter, fresh cream, white and brown sugar, a pinch of salt and a lot dedication and love.

Werther's caramels are little treasures, worthy of being served wrapped in gold. Based on the encouraging initial approval, it was decided to name these caramels Werther's Original in honour of the little village.

Both crunchy and extremely creamy, the Butter Candies began winning praise and establishing themselves, becoming almost a family tradition generation after generation.

These days, the unique flavour of Werther’s Original is enjoyed around the world.

Werther’s Original is a brand of caramels and chocolates created by Storck, a German company, in 1909, and it is now an international leader in the caramel market. It was brought to Portugal in 1999 by JMD, and is one of its greatest successes.

Leading the Portuguese caramel market, the brand offers a wide variety of products and is constantly introducing new ones.

Werther’s Original enjoyed a successful advertising campaign in Portugal a few years ago, and still today it is common to hear references to Werther’s Original as being ‘Granddad’s caramels’.

Werther's caramels…

… because you are special !

WERTHER'S ORIGINAL IN THE MARKET

The Werther’s Original brand is a symbol of quality and tradition. Recognised worldwide, it is currently present in over 80 countries.  

In Portugal, Werther’s Original is available both on the Continent and in the Islands, in the retail and wholesale channels. In the retail sector, the brand has gained wide coverage and is sold throughout the country: in Pingo Doce shops, part of the Jerónimo Martins Group; in Continente, Modelo and Bom Dia shops, part of the Sonae group; Auchan and Pão de Açúcar; Intermarché; E. Leclerc; HiperCor and SuperCor, part of the El Corte Inglés brand; and in all the country’s Cash&Carrys.

The Werther’s brand has followed the trend for dynamic business, always with the objective of gaining new customers while maintaining loyalty of current customers.  

Be it through temporary price reduction, tie-in games, or even giveaways, the brand remains dynamic, living up to the expectations of its clients. 

PRODUCT RANGE

Werther’s is renowned for its refined and delicious caramels.

To satisfy every client’s particular tastes, it offers a diversified range with many varieties, for clients who value quality reflected in the flavour and subtlety of each caramel.  

Werther’s is renowned for its refined and delicious caramels.

To satisfy every client’s particular tastes, it offers a diversified range with many varieties, for clients who value quality reflected in the flavour and subtlety of each caramel.

Delicious caramels made with fresh cream, creamy and high-quality. Enriched with premium butter and choice sugar, the Werther’s range has a strong position in various categories of the caramel segment. It is considered the premium caramel in its category. 

 

Classics

Sugar Free

Soft